Monday, January 12, 2004

Ads in Shonen Jump... 

Well, I have to say that I'm still enjoying Jump. This latest issue (Feb 2004) has a lot of the series in climactic areas, so I can't wait for the next issue... Anyway, I was thinking of the ads and how the various companies are linked together, so I thought it might be good to list what's in there for people that don't buy it.

In total, there were 13 and a half pages of ads. 12 of these were for stuff from other companies (often a combination), and 1 and a half were ads for the trade versions Jump stories. All ad pages were in color, BTW. There are also little blurbs running along the edges of many story pages encouraging people to get the trades. Here is how it all breaks down.

Inside front cover has Yu-Gi-oh Trading Card Game: Dark Crisis with logos for Upper Deck and Konami.

Next is Yu-Gi-Oh trading pins from Upper Deck.

Inuyasha: A Feudal Fairy Tale game. Logos for Bandai and Playstation, as well as mentioning in text that the anime runs on Cartoon Network.

Next was the contents page, and on the other side of that was a half-page of publishing information. On the other half was an ad for the rainbow foil cover versions of Yu-Gi-Oh and Naruto. This listed the Viz store website, as well as the logos for Barnes & Noble and Books-A-Million.

Then Super Defender Gundam Trading Card Game. Logo for Bandai.

Two pages of Shaman King stuff (review of a game and a contest to name two characters in a game). Then an ad for new DVDs of YuYu Hakusho from Funimation (also quotes from AnimeNewsNetwork and AnimeonDVD praising the show).

Cut to the middle of Jump, where there is an ad for new Yu-Gi-Oh DVDs with logs from Funimation and 4Kids.

Next, a two-page ad for the 4th .Hack game: Quarantine. This one had logos for Bandai, Playstation, and an "As seen on Cartoon Network" logo.

Next was an ad for Jump Digests (Kenshin, Dragon Ball, and YuYu Hakusho). This mentions the jump website and Suncoast in some text, but also has a logo for the Comic Shop Locator Service! I thought that was pretty interesting to see. It isn't huge, but you can still make out the phone number fine.

Cut to the end of Jump, with an ad for forthcoming DVDs of Super Defender Gundam. This has logos for Bandai and Cartoon Network (and Toonami), and logos for Best Buy, amazon.com, Suncoast, and Target as places to buy it.

Next was two game reviews and then the Gundam: Encounters in Space video game. This had logos for Bandai and Playstation, as well as the "As seen on Cartoon Network" logo.

Next was the game Lupin The 3rd: Treasure of the Sorcerer King. This one is pretty interesting actually. The game itself has logos for Bandai and Playstation. But then in a circle, they mention the DVDs of the show, with logos for Pioneer and Cartoon Network (and Adult Swim).

Then there was a couple of pages on the forthcoming issue of Jump (along with the exact date it comes out) and on the inside back cover was the Dragon Ball GT Trading Card Game: Baby Saga. This has logos for Funimation and Score.

Also, the various game reviews and contests all seemed to be for Konami games. Who knows if there is some deal worked out in that respect.

So, all in all, it is interesting to see the variety of companies involved in the ads, how the various properties link up, and that these ads probably are quite effective considering the readership really is mostly of kids that'd actually buy this kind of stuff. They are also very un-annoying being pretty much entirely in three places in the anthology, never within the pages of an actual story. Even the Jump blurbs and images of Digests superimposed over some title pages seems lessened in this issue compared to previous ones.

Amusingly, aparantly this issue edits a picture of superdeformed DBZ characters giving Cell the finger. All their hands have been edited to just show fists. Considering the violence in many of the series (and I'm pretty sure there is light swearing at times), it seems a bit odd to edit out tiny middle fingers on a humorous picture (courtesy this thread).

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