Friday, January 09, 2004
DC's contest commercials...
Two stories courtesy of Dirk:
First up is this article on the sweepstakes marketing initiative that DC, KidsWB, Cartoon Network, and Hostess are combining to do. It seems like a combination of TV spots, a website, and some print ads. It involves competing to create a superhero and have it appear in a comic book. It might just be another way to get a free idea for a new character, but at least they are making an effort at a combined marketing push that involves both cartoons and comics...
First up is this article on the sweepstakes marketing initiative that DC, KidsWB, Cartoon Network, and Hostess are combining to do. It seems like a combination of TV spots, a website, and some print ads. It involves competing to create a superhero and have it appear in a comic book. It might just be another way to get a free idea for a new character, but at least they are making an effort at a combined marketing push that involves both cartoons and comics...
