Worlds Within Worlds...

ADV has a plan, one that another company is doing as well (can't remember.. Bandai perhaps?). Basically you get a DVD at a cheap price with an episode or two on it. You can then get a discount on the full DVD for more than what you paid for the mini. Personally, I think that is a great promotional idea. A lot of people might be willing to plunk down a little bit of money to test something out, knowing if they don't like it that they didn't pay for the whole thing (and could probably trade it with someone else) and if they DO like it, will save money on the real thing. I'll have to give some of these a shot pretty soon.

Edit: Thanks for Andrew for pointing out that the other company doing this is CPM (not Bandai). I knew I should have looked it up!